Emma McClarkin

Emma McClarkin is the Chief Executive Officer of the British Beer and Pub Association (BBPA), a prominent trade body representing the UK's brewing and pub industry. She is currently newsworthy due to the BBPA's recent warnings about regulations potentially hindering the growth of the alcohol-free beer market. McClarkin highlighted that over 64 million pints of low- and no-alcohol beer are projected to be sold this summer, indicating a significant consumer demand. However, she argues that overly strict regulations are preventing pubs and brewers from fully capitalizing on this boom. Her role involves advocating for the sector, and her current focus is on addressing regulatory challenges that impact the profitability and expansion of the beer industry, particularly in the burgeoning low- and no-alcohol segment. This makes her a key figure in discussions surrounding the future of pubs and brewing in the UK.