Lionel French Keogh

Lionel French Keogh is the Commercial Director of Chery. He is currently newsworthy due to Chery's entry into the French automotive market. Recent news articles highlight his appearance on BFM Business's "Good Morning Business" program on March 25th, where he discussed Chery's plans for France, specifically the introduction of the Jaecoo model. This is significant as it represents a new opportunity for French consumers to purchase new vehicles. His role is crucial in establishing Chery's presence and market share in France, making his insights and strategies relevant to the automotive industry and consumers alike. The discussions focused on the potential benefits for consumers and the overall impact of Chery's arrival on the French automotive landscape.