Chery
Organization CompanyChery, a Chinese automotive group, expands into Europe with Jaecoo and Lepas brands, revives Freelander.
Mentions:14
7 Days:0
About
Chery is a Chinese automotive group currently making headlines due to its expansion into the European market, particularly France and Spain. The company is introducing its Jaecoo brand, aiming to offer consumers new vehicle options. In Spain, Chery aims to sell over 40,000 cars by 2026 through its Omoda, Jaecoo, and upcoming Lepas brands. Furthermore, Chery is involved in reviving the Freelander name, formerly associated with Land Rover, as a sub-brand under its umbrella. This move occurs amidst Jaguar Land Rover's restructuring and electrification efforts. Lionel French Keogh, Chery's commercial director, has been featured in French media discussing the company's strategy and market entry, highlighting the significance of Chery's arrival in the European automotive landscape.
Last updated: July 25, 2026
Summary Evolution
Recent Coverage
Chinese carmaker Chery to set up UK research centre
Chinese automaker Chery buys Nissan plant in Africa as EV production shifts to new markets
Chinese EV sales surge to new high in Europe putting tariffs under scrutiny
Carmakers ‘delaying investment in UK factories until EV sales rules relaxed’
Can China repeat its EV success with robotaxis?
EV prices in UK and EU not likely to dive due to Chinese rivalry, says Xpeng boss
Chinese carmakers race Tesla on humanoid robots; BYD launches ‘God’s Eye’: 7 EV reads
UK car sales hit post-Covid high as Chinese EV makers gain ground
