Stephanie Tully

Stephanie Tully serves as the Chief Commercial Officer for Jetstar, an Australian budget airline. She is currently in the news due to Jetstar's controversial new policy of charging passengers for using overhead locker space for their carry-on baggage. This initiative, which could cost passengers up to $52, is part of a broader industry trend where airlines are seeking new revenue streams beyond base ticket prices to combat rising costs and intense competition. Tully's role is central to the implementation and communication of such commercial strategies. The move by Jetstar is being closely watched across the Asia-Pacific region, potentially setting a precedent for other budget carriers in the area to adopt similar fee structures. This development highlights the evolving business models of low-cost carriers and their strategies for maximizing profitability in a challenging market.