Tom Kerridge

Tom Kerridge is a prominent chef and restaurateur who is currently a leading figure in a campaign advocating for a reduction in Value Added Tax (VAT) for the UK's hospitality industry. This initiative, under the banner "VAT's the problem," seeks to lower the VAT rate from 20% to 10%, aligning it with rates in other European countries. Kerridge, alongside other notable chefs and business owners, is highlighting research indicating that nearly a quarter of UK pubs, bars, and restaurants are currently operating at a loss. The campaign has gained traction, with some politicians, like Andy Burnham, expressing support for the proposed VAT cut. Kerridge's involvement makes him newsworthy as he actively champions a cause aimed at alleviating financial pressures on a struggling sector of the UK economy.