Yalal Al-e Ahmad

Seyyed Jalāl Āl-e-Ahmad was a prominent Iranian novelist, short-story writer, translator, philosopher, socio-political critic, sociologist, as well as an anthropologist who was "one of the earliest and most prominent of contemporary Iranian ethnographers". He popularized the term gharbzadegi — variously translated in English as "westernstruck", "westoxification", and "Occidentosis" — producing a holistic ideological critique of the West "which combined strong themes of Frantz Fanon and Marx".