France targets Shein and Temu with fast fashion fees

France has introduced fees on "ultra-fast fashion" items, targeting e-commerce giants like Shein and Temu. This measure, effective as of Tuesday, aims to regulate companies selling large volumes of cheap apparel and curb their sales. The levy, which could reach nearly €20 per garment by 2030, is part of a new law passed in June to address the perceived environmental and economic harm caused by ultra-fast fashion. The fee's amount will depend on the volume of clothing a company places on the market and the repair cost relative to the purchase price. China has criticized the law as discriminatory and a potential trade barrier. The French minister stated the measure would not apply to European retailers such as H&M or Zara.

France is introducing a new fee on ultra-fast fashion items, starting Tuesday, which will eventually amount to nearly €20 per garment. This measure targets major Asian e-commerce platforms like Shein, Temu, and AliExpress. The levy is a result of legislation passed by the French parliament in June aimed at regulating companies that sell large quantities of low-quality clothing at very low prices. The government's objective is to curb the influence of these rapidly growing Asian e-commerce giants in France.