France takes aim at ultra-fast fashion with new levy targeting Asian e-commerce platforms

France is introducing a new fee on ultra-fast fashion items, starting Tuesday, which will eventually amount to nearly €20 per garment. This measure targets major Asian e-commerce platforms like Shein, Temu, and AliExpress. The levy is a result of legislation passed by the French parliament in June aimed at regulating companies that sell large quantities of low-quality clothing at very low prices. The government's objective is to curb the influence of these rapidly growing Asian e-commerce giants in France.