Apple enters a crowded foldable smartphone market in China – can it beat Huawei?

Apple has unveiled its new foldable phone, the Duo, priced at $1,999. This marks the most significant redesign of Apple's flagship product since 2017, and it is the first major product launch under new CEO John Ternus. The Duo is passport-sized when folded, featuring a smaller front screen and opening to a 7.6-inch horizontal display that can also be viewed vertically. Apple is positioning the Duo as a business productivity tool, highlighting its ability to run multiple apps simultaneously and offer an "iPad-like experience in a pocket-sized device." The company emphasized its custom hinge, dual displays, and new titanium body as improvements over existing foldable phones.

Apple, under new CEO John Ternus, has unveiled its first foldable iPhone, the Duo, marking the most significant iPhone design change in nearly 20 years. The device, presented at the company's annual product release event, features a book-style foldable screen and is the largest iPhone model to date. With a starting price of $1,999 in the US and £1,999 in the UK, it is also Apple's most expensive iPhone. Ternus stated the Duo, inspired by the iPad, aims to offer a seamless and intuitive foldable experience, differentiating itself from other foldable phones on the market by avoiding a "two phones stuck together" feel. The development of the Duo has been ongoing at Apple for several years.

Apple has unveiled the iPhone Duo, its first foldable smartphone, marking a significant design change since the product's 2007 debut. The nearly $2,000 device, inspired by iPads, doubles its screen size when opened and is Apple's thinnest iPhone. This launch is the first major test for new CEO John Ternus, who took over last week. The iPhone Duo, available October 23rd, aims to offer a more natural, larger display experience than other foldables. The event also introduced new iPhone 18 models with enhanced AI features and improved battery life, alongside updates to Apple Watch and AirPods.

John Ternus, Apple's new CEO, made his public debut at the company's annual product showcase on Wednesday, introducing himself to the world for the first time in this role. Ternus, who has been with Apple for 25 years and previously led hardware engineering, expressed his inspiration from the company's teams. The event, held in Cupertino, California, is expected to feature new product announcements, including a foldable iPhone, marking a potential new era for Apple under Ternus's leadership. This marks a symbolic moment as he steps into the shoes of predecessors Steve Jobs and Tim Cook, inheriting a legacy of innovation and business success.