South Koreans swap ancestral rites for Japan getaways this Lunar New Year
For the upcoming Lunar New Year, South Korean travelers are showing a significant shift in travel preferences, with Japan emerging as the top destination. Flight search data indicates that over half of holiday travel queries from South Korea are for Japan, specifically Fukuoka, Osaka, and Tokyo.

Briefing Summary
AI-generatedFor the upcoming Lunar New Year, South Korean travelers are showing a significant shift in travel preferences, with Japan emerging as the top destination. Flight search data indicates that over half of holiday travel queries from South Korea are for Japan, specifically Fukuoka, Osaka, and Tokyo. This marks a considerable change from the previous year when domestic destinations like Jeju, Busan and Seoul were the most popular. Jeju remains the only domestic location in the top ten, accounting for 11.6% of searches. The shift is attributed, in part, to the 2025 Lunar New Year holiday schedule, which offers a longer break conducive to both ancestral rites and domestic travel.
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Model · rule-basedKey claims
5 extractedDomestic destinations held the top three spots and made up 57 per cent of all searches last year.
Jeju is at 11.6 per cent.
Fukuoka leading at 23.3 per cent, followed closely by Osaka at 23.2 per cent and Tokyo at 13.7 per cent.
Japan accounts for 51.6 per cent of all Lunar New Year holiday queries by South Korean travellers.
More than half of flight searches this holiday are for Japan.