China’s gold rush: why families are doubling down on precious metals

South China Morning PostEN 2 min read 100% complete by He HuifengFebruary 14, 2026 at 01:00 PM

AI Summary

short article 2 min

Ahead of the Lunar New Year, demand for gold is surging across China, driven by rising prices and its perceived value as both a gift and a safe investment. From migrant workers to white-collar professionals, people are purchasing gold jewelry and investing in gold-linked funds. Spot gold prices reached near record highs in late January, leading to increased sales of gold-plated silver jewelry, particularly in manufacturing hubs like Dongguan. This trend is fueled by the Lunar New Year tradition of gift-giving, with migrant workers seeking affordable yet valuable presents for family and partners. The rising cost of both gold and silver is further boosting the popularity of gold-plated alternatives.

Key Entities & Roles

Key Player Opposition Context

United States ×240% Chen Li ×250% Dongguan ×260% Lunar New Year ×580% China ×290%

Keywords

gold 100% china 90% lunar new year 80% gold prices 70% gift-giving 60% investment 60% gold-plated jewellery 50% precious metals 50% migrant workers 40%