Coles offered ‘utterly misleading’ discounts ACCC argues in federal court case
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The Australian Competition and Consumer Commission (ACCC) has taken Coles to federal court, alleging the supermarket chain engaged in misleading conduct. The ACCC argues that Coles disguised price increases on at least 245 products by offering discounts under its "Down Down" promotion. The regulator claims these discounts were "illusory" because the original prices had been inflated, making the savings deceptive to consumers. The case began on Monday and centers around whether Coles breached consumer law by offering discounts that were technically true but ultimately misleading. The ACCC is pursuing legal action to hold Coles accountable for its pricing practices.
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