Coles tells court its Down Down promotions were ‘fair dinkum’ discounts and did not mislead shoppers

The Guardian - World NewsCenter-LeftEN 1 min read 100% complete by Jonathan Barrett Business editorFebruary 17, 2026 at 01:56 AM

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Coles is defending its "Down Down" promotional pricing in federal court against allegations brought by the Australian Competition and Consumer Commission (ACCC). The ACCC claims the supermarket offered "illusory" discounts on everyday products, misleading shoppers. Coles argues that customers understood the "Down Down" promotion to represent genuine discounts. The case began this week and centers on whether Coles breached consumer law with its pricing practices. The ACCC is challenging the supermarket's pricing practices, alleging the discounts were not legitimate.

Key Entities & Roles

Key Player Opposition Context

Federal Court ×250% Australia 60% Australian Competition and Consumer Commission (ACCC) ×280% Coles ×290%

Keywords

coles 100% down down promotion 90% accc 90% discounts 80% federal court case 70% pricing practices 70% misleading shoppers 60% consumer watchdog 60% illusory discounts 50%

Sentiment Analysis

Neutral

Score: -0.10

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Source

The Guardian - World News

Political Lean

Center-Left (-0.40)

Far LeftCenterFar Right

Classification Confidence

85%

Geographic Perspective

Australia

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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coles down down promotion accc discounts federal court case pricing practices misleading shoppers consumer watchdog illusory discounts

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