Strong Lunar New Year demand fuels China’s gold jewellery market

South China Morning PostEN 1 min read 100% complete by Zhu WenqianFebruary 17, 2026 at 07:00 AM

Strong Lunar New Year demand fuels China’s gold jewellery market

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Chinese consumers drove strong demand for gold jewellery ahead of the Lunar New Year, a period when gold is a traditional gift. Despite fluctuating gold prices, market sentiment remained positive, with retailers like Chow Tai Fook offering discounts to boost sales. The retailer also planned to raise prices on some items after the holiday due to increased raw material costs. Analysts noted strong consumer demand, rising investment interest, and a growing number of younger buyers contributing to the market's activity. The coinciding of Valentine's Day with the Spring Festival further boosted sales for jewellers across China.

Key Entities & Roles

Key Player Opposition Context

Su Merchants Bank 40% Hong Kong 40% Jiangsu 40% Haidian 40% Nanjing 40% Beijing 50% Fu Yifu 60% Lunar New Year ×270% Chow Tai Fook Jewellery Group ×380% China ×390%

Keywords

gold jewellery 100% lunar new year 90% consumer demand 80% china 70% gold prices 60% investment sentiment 50% holiday sales 50% retailer 40%

Sentiment Analysis

Positive

Score: 0.40

Source Transparency

Source

South China Morning Post

Classification Confidence

90%

Geographic Perspective

China

This article was automatically classified using rule-based analysis.

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gold jewellery lunar new year consumer demand china gold prices investment sentiment holiday sales retailer

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