Una nueva marca llega a España: se llama Lepas y trae un SUV PHEV con 1.300 km de autonomía

20 Minutos TechnologyNews ReportES 3 min read 100% complete by Santiago CaseroMarch 22, 2026 at 07:00 AM

AI Summary

medium article 3 min

La nueva marca de automóviles Lepas, perteneciente al Grupo Chery, llegará a España en la primera mitad de 2026, bajo la gestión de Omoda Motors Spain. Lepas iniciará su ofensiva en el mercado español e italiano con el SUV híbrido enchufable L8, que ofrece una autonomía de 1.300 km, seguido por los modelos L6 y L4. Esta estrategia forma parte de un plan más amplio del fabricante chino para fortalecer su presencia en Europa, ofreciendo marcas diferenciadas para diversos perfiles de clientes. Lepas, cuyo diseño está dirigido por Iván Dulanovic, busca combinar tecnología, diseño y experiencia de uso, adaptándose a los nuevos estilos de vida urbanos. El objetivo del Grupo Chery es ofrecer distintas marcas con personalidad propia que respondan a las necesidades de sostenibilidad, eficiencia y calidad de vida.

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Framing Angle

Technology

Primary framing

Economic Impact

Secondary framing

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Sensationalism

Factual

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OpinionFactual

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Limited sources

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Key Claims (5)

AI-Extracted

The goal is to offer different brands with their own personality capable of responding to different customer profiles.

quote — Zhu Shaodong, Executive Vice President de Chery International100% confidence

The Lepas L8 combines a 1.5 TGDI engine with a DHT hybrid transmission.

factual100% confidence

The Lepas L8 is a plug-in hybrid SUV.

factual100% confidence

Lepas is a new brand from the Chery Group.

factual100% confidence

Lepas will arrive in Spain in the first half of 2026.

factual100% confidence

Claims are automatically extracted and should be independently verified. Attribution indicates the stated source of the claim.

Key Entities & Roles

Key Player Opposition Context

Iván Dulanovic 30% Zhu Shaodong 40% Jaecoo ×250% Omoda ×250% Italy 50% Europe ×260% Omoda Motors Spain 60% Chery Group ×270% Spain ×380% Lepas ×790%

Keywords

marca lepas 100% suv phev 80% grupo chery 70% mercado español 60% vehículos híbridos enchufables 60% omoda motors spain 50% estrategia europea 50% diseño 40%

Sentiment Analysis

Positive

Score: 0.40

Source Transparency

Source

20 Minutos

Article Type

News Report

Classification Confidence

90%

Geographic Perspective

Spain

This article was automatically classified using rule-based analysis.

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marca lepas suv phev grupo chery mercado español vehículos híbridos enchufables omoda motors spain estrategia europea diseño

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