BTS comeback concert on Netflix draws 18.4m global viewers

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BTS's comeback concert, their first performance with all seven members since October 2022, was livestreamed on Netflix and drew 18.4 million global viewers. The free, one-hour concert took place at Gwanghwamun Square in South Korea, attended by approximately 104,000 people. Hybe, BTS's entertainment company, saw its shares fall after the concert despite anticipation surrounding the band's return and new album. The event, marking the start of their world tour, was broadcast in over 190 countries and topped Netflix's rankings in 24 countries. The concert highlights Netflix's increasing investment in live event broadcasting, and BTS's reunion is projected to generate over $1 billion in revenue for Hybe.
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AI-ExtractedThe event was livestreamed on Netflix to more than 190 countries.
Hybe's shares fell by 15.5% on Monday.
The concert was attended by about 104,000 people.
BTS comeback concert drew 18.4m global viewers on Netflix.
BTS and their record label are expected to generate more than $1bn from their reunion.
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