Aldi and Lidl grab record Christmas sales share as Asda and Co-op slide

Aldi and Lidl achieved a record 16.8% share of the British grocery market during the four weeks leading up to December 28th, driven by consumers seeking savings amid rising household bills. Total grocery spending reached £13.8 billion, a 3.8% increase year-on-year, with fresh meat and chilled snacks being top sellers. While Lidl experienced the fastest growth among physical chains, Asda and Co-op saw sales and market share decline. Waitrose and Ocado also experienced strong sales growth, indicating varied spending habits. Online grocery sales rose by 7.5%, capturing 12.2% of the market. Overall spending increased at a slower rate than grocery inflation, suggesting shoppers opted for cheaper alternatives and reduced purchases.

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