Exceltur

Exceltur is a Spanish tourism lobby representing 29 of the largest companies in the sector, including Iberia, Renfe, Meliá, Iberostar, and Riu. It is currently newsworthy due to its analysis and forecasts regarding the impact of the conflict in Iran on Spanish tourism. Exceltur predicts a positive economic impact of approximately €4.2 billion in 2026 due to the diversion of tourists, primarily from Britain, Germany, and Italy, seeking safer destinations. However, the organization also warns that a prolonged conflict could jeopardize the viability of some airlines and the broader tourism value chain, potentially leading to price increases and job losses. Furthermore, Exceltur's relevance is highlighted by the increasing restrictions on tourist accommodations in cities like Valencia, reflecting a broader trend of managing tourism growth and its impact on local communities.