Olaplex

Olaplex is a US-based hair care brand. It is newsworthy because it was recently acquired by the German company Henkel for $1.4 billion. This acquisition is a significant development in the beauty and personal care industry, as it represents a major investment by Henkel in the hair care market. The acquisition of Olaplex will likely expand Henkel's portfolio and market reach in the beauty sector. This deal highlights the continued interest and investment in established beauty brands by large multinational corporations, reflecting the ongoing growth and profitability of the hair care industry.