Michael O’Bryan

Justice Michael O'Bryan is a figure of current relevance in Australian legal proceedings, specifically concerning consumer protection. He is presiding over a significant case brought forth by the Australian Competition and Consumer Commission (ACCC) against Coles supermarkets. The ACCC alleges that Coles' 'Down Down' discount campaign was misleading to shoppers, potentially deceiving them about the true nature of the discounts offered on everyday products. Justice O'Bryan's role is crucial as he will be handing down the Federal Court's decision on whether Coles intended to deceive consumers. This ruling is highly anticipated by shoppers who frequent Coles and carries implications for fair trading practices within the Australian retail sector. The case highlights the ongoing scrutiny of supermarket pricing strategies and the legal framework designed to ensure transparency for consumers.