cricket

Cricket, a sport with significant global influence, is currently in the news for two distinct reasons. Firstly, a group of 21 former international cricket captains, including prominent figures from India, have appealed to the Pakistani government concerning the healthcare of jailed former Prime Minister Imran Khan. Khan, himself a former Pakistani cricketer, is serving a prison sentence, and the captains' letter highlights concerns for his well-being. Secondly, cricket stars in India are increasingly becoming victims of AI-generated deepfakes and fake endorsements. This has led them to seek legal recourse, exposing a gap in Indian law regarding personality rights protection. The ongoing litigation underscores the growing need for robust legal frameworks to safeguard individuals, particularly celebrities, from digital impersonation and misuse of their likeness in the age of artificial intelligence.