Year of the Fire Horse: Can Lunar New Year festival boost China’s economy?

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In February 2026, approximately 1.4 billion people in China and across East and Southeast Asia began celebrating Lunar New Year, also known as the Spring Festival. The holiday marks the transition into the Year of the Fire Horse, according to the Chinese zodiac. This period is significant as it triggers Chunyun, the world's largest annual human migration, as people travel for family reunions. The extended nine-day holiday presents a major opportunity for China to boost domestic consumption, a key economic goal. Celebrations include family dinners, the giving of red envelopes, fireworks, and traditional performances, lasting for 15 days and ending with the Lantern Festival.
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