Marina Larregola

Marina Larregola is a fifth-generation fruit vendor at Fruiteria Giro in the Sant Antoni market in Barcelona. Her family has a long history in the fruit business, with her grandmother being among the first to sell kiwis. Larregola has recently gained attention for her presence on social media platforms like TikTok, where she showcases the exotic fruits available at her family's stall, such as germinated coconut. This has attracted a younger clientele to the market, a demographic that traditionally doesn't frequent the location. Her online presence and innovative approach to marketing a traditional business are the reasons for her recent newsworthiness. She is relevant for modernizing a legacy business and appealing to a new generation of customers.